Process automation. That's a term that's thrown a lot today that brings both positives and negatives when they are used in business conversations.
Truth be told, process automation is a great supplement to any business because it not only takes care of the mundane, repetitive tasks, but it also helps business owners restructure and quantify their marketing campaigns and workflows.
Of course, process automation cannot, and never will replace human activity in the business process. Many areas in the business process require that human brain working in order for these processes to run smoothly.
Having said that, let's look at 5 important process automation statistics that you should know for your business.
Process Automation Generates and Nurtures Leads
According to McKinsey & Company, a staggering 30% of sales activities can be automated, including pipeline management, follow-ups, appointment scheduling, and other administrative tasks.
These tasks are crucial for lead nurturing, but they can also be quite time-consuming.
As a small business owner, lead generation is critical to your success. Automating the processes between marketing and sales frees up more time for you to focus on developing strategies that attract and cultivate promising leads.
This leads to increased customer acquisition as a result of a larger pool of prospects.
The data supports the benefits of sales automation. Those who have embraced automation early on have reported the potential for a 10% boost in sales.
Process Automation Gives Better Data to Make Better Decisions
Big Data has become a popular term in the IT industry recently, however, not all businesses are able to effectively utilize this data in their marketing and sales strategies. Utilizing marketing automation technology can help companies better understand Big Data and gather relevant information to improve their efforts.
Keap is a comprehensive sales and marketing automation platform that can assist businesses in evaluating their marketing campaigns and predicting consumer behavior.
It has the capability to compile a complete profile of potential customers.
Process Automation Personalizes the Customer Journey
Converting a one-time customer into a loyal fan is a persistent challenge for companies. One effective solution is to adopt personalized social media and blog content through marketing automation. Research by McKinsey shows that companies that use sales automation also report higher customer satisfaction rates.
Statistics on video marketing indicate that over 70% of consumers search for unique, creative, and targeted content. Marketing automation tools simplify the process of delivering the right content to the right buyers via email, at the right time.
Marketing automation also provides additional benefits through the data it collects, enabling companies to qualify leads from marketing and forward them to sales.
By scoring and grading leads, marketing automation processes data on unique visitors, directing qualified leads to the most suitable salesperson and personalizing their journey, which sets sales reps up for success.
Process Automation Saves You A Lot of Time on Campaigns
Marketing automation platforms such as Keap or ActiveCampaign offer a convenient drag-and-drop interface, allowing you to craft impactful email campaigns, social media campaigns, and landing pages without having to be an expert in technology or design.
A multimedia marketing and event production company was able to save significant time each month by utilizing Keap's email templates and campaign builders.
With CRMs, customers can reduce the time spent on repetitive tasks by 10 hours each week. And with the introduction of Automations, the process of setting up marketing campaigns has become even more effortless.
Process Automation Helps Reduce Costs
According to Keap's 2020 Customer Survey, small business owners find it difficult to allocate time and resources for marketing. A significant 22.9% of respondents mentioned that they manually collect contact information, either over the phone or in-person, instead of automating the process.
Marketing automation software like Keap can be a game-changer for small businesses, saving time and providing additional resources to accomplish more.
With the right software in place, you can achieve the same results as 50 employees working manually, using just one.
By creating a process for lead generation and marketing campaigns that activate based on specific benchmarks, you can take your marketing efforts to the next level.
After just a few months of implementing automated campaigns, you can send out thousands of personalized emails daily using autopilot software.
To Conclude...
The importance of marketing automation cannot be overstated for businesses of all sizes. In today's fast-paced business world, it is crucial for modern entrepreneurs to embrace automation technology and explore the various platforms available.
Before launching any automated marketing campaigns, it is important to carefully evaluate your company's specific needs, available resources, and goals.
It is wise to do thorough research and understand the necessary resources needed to optimize your marketing efforts through software procurement.
Investing in these tools is crucial for ensuring the growth and success of your business.
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